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Hair Loss > Hairloss Product: Rogaine Extra Strength / Regaine 5
11/20/97: Looks like Upjohn is listening to me... their pricing scheme is exactly as I suggested! 1/5/98: I have now reviewed the US version of Rogaine Extra Strength. Like the overseas version, it is a bit oiler than the 2% formula. The US version ships with a dropper and a pump spray. In addition, currently Upjohn is shipping 'starter' packs that come with a video with Mike Holmgren and a 4oz sample bottle of Progaine Shampoo. The product retails for $28.95 for a single bottle but can be found a few dollars lower or higher at different stores. A multipack is available from the large warehouse stores such as Sam's or Costco for a lower price per bottle for a 3 bottle pack.
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Upjohn's new formula promises to make
5% Minoxidil available to the masses. Prior to now a prescription was required and
the formula had to be custom made bya pharmacy. Those days are over and soon
anybody will be able to use Minoxidil 5%. Upjohn's formula is consistent and of high
quality and should be an improvement over 2% formulas. Upjohn's formula is oiler
than Dr. Lee's formula but not as oily as some other formulas. It takes longer to
dry than 2% Minoxidil due to less alcohol, however users of 2% Minoxidil should be able to
tolerate this. The pricing may keep many users away unless Upjohn offers
introductory pricing. If Upjohn were smart they would drop Rogaine 2%'s price to be
competitive with generic Minoxidil and price their 5% formula similarly to their old 2%
pricing. They would then have a lot of people moving up to the newer formula and
those who stick with 2% have an incentive to buy their 2% formula over the generics, but
who knows what they will do. It should be availble around the end of 1997 or the
beginning of 1998. Unlike over the counter 2% Minoxidil, which was available prior
to 1996 by an approved prescription, there will be no generic forms available since it is
a "new" drug which was not previously approved for prescription distribution.
After three years, generics will probably be allowed.
